What can we do for our business ?when there is a… Surges in orders, huge barrier in supply chains, customers are changing their shopping behavior, Physical stores are closing daily and more: As the coronavirus (COVID-19) outbreak continues to evolve, it will undoubtedly have an effect on your B2B and B2C business. And e-commerce, in particular, is seeing a significant impact.
The pandemic changed the way of almost everything like the way of shopping, way of eating, way of travelling even buying the essential groceries item .It seems like everything about the world has transformed overnight.
Continuous lockdowns and increased need for groceries and essential groceries items have made online grocery shopping and delivery apps indispensable. But Here is an interesting proposition that- Is pandemic changing the online Industry for good or bad?
Well, This is subject to many industries, but in this article, we would be covering the impact of the corona virus pandemic on the online grocery business or digital grocery store.
Let’s get started :-
Before the pandemic, online grocery apps were still rare in the United States . One of the news Gallup news article eve cover and also highlighted that 81% of the US consumers cited to have never installed, let alone use of online grocery shopping apps.Even when you search for the keyword of ‘Grocery delivery’ in Google trends, you’d see a sudden spike from the period of March-April (the time when the community spread for coronavirus is at an all-time high)
The COVID-19 pandemic has disrupted all the major industries of the world, and many businesses had even declared bankrupt, but the market for online grocery delivery , has witnessed an exponential surge in demand and unbelievable growth.
Coronavirus pandemic has brought several challenges for grocery industry.
—Pandemic challenges faced by grocery industries
—General challenges means , I am talking about “Panic Buying”, What is “Panic Buying”?
—When we buy a particular product or a commodity in a large quantities due to the sudden fear of product shortage or a price rise .
Groceries stores are running out of stock.
Stores are figuring out and taking new and improved measures to meet the increasing demand,
And meet the increased need for proper sanitization, ensuring a safe environment for employees and customers.
Poor supply chain management.
Another main barrier or hurdle is supply chain management. Continuous lockdowns and mismanaged planning has completely disrupted the whole supply chain management system. The institute of supply chain management conducted a poll only to find out that nearly 75% of companies have already registered problems and disruptions with their current supply chain network.
Traditional supply chain management is outdated and they are facing too many problems during lockdowns.
Before coming on next point, let’s agree on a piece of general knowledge:
“Online grocery apps have witnessed huge growth during the current global epidemic situation.”
Today what we are using as online grocery platforms were not as mainstream as they are today and this sudden increase in usage and downloads is meant that this thing transforming while IT infrastructure and grocery business.
On-demand Grocery Solutions: The future of grocery industries in INDIA:-
We all remember one thing that there was a time when there were few means to buy groceries from small markets or roadside peddlers and hawkers. From the time of stepping outside the home to buy groceries to the time when a person can buy groceries from home just at the tip of the hand
In the year 2018, online F&G i.e. Food and Grocery stood at approximately $1 Billion and grew at almost 110% CAGR in its initial years of penetration from 2014 to 2018.
The online F&G market in India as of CY19 accounts for almost 0.2% of the overall market share. It is expected to reach 1.2% and touch $10.5 Billion by the year 2023.
However, the offline F&G dominates the market and holds the maximum share but the dynamics of this industry are changing drastically. The online F&G is growing by almost 25-30% rate and the anticipated CAGR for it is 66% from 2018-23.
Demand for an GROCERY APPS during COVID-19:-
Tech Giants recently published an article and highlight the demands for grocery delivery apps downloads during the pandemic period …The company has conducted a brief study and analysis , and identifying and recording the pattern for grocery app downloads in the United States, during Coronavirus crisis. The data is so interesting, have a look over a graph:
The graph indicates the current downloads for online grocery apps amid the coronavirus crisis (as per the Tech Crunch’s Study).
Factors influencing the growth of Online Grocery industries in INDIA.
The changing behavioural patterns in consumer’s purchasing habits is one of the most influential factors and reasons that has encouraged the online grocery industries & market in INDIA.
With the rising of the e-commerce industry, consumers are more inclined towards purchasing through grocery apps on the tip of their fingers. The online transaction value of a retail shopper buying at least one in a month is between Rs 900 to Rs 1200.
Online purchasing is one such means, which eases one’s effort and offers hassle-free purchasing from anywhere and at any time in this busy work schedule.
Giant offline store-based retailers like D-Mart and Reliance, are now extending their stores from brick & mortar supermarkets to online-based grocery selling apps & websites. This indicates that how much big competition and opportunity is this online retail industry.